Crafting Brand Identity Through Storytelling
Storytelling is at the heart of every company, woven into its very fabric. These narratives serve as a powerful tool to inspire and support branding and marketing initiatives, providing a glimpse into the origins and journey of a brand. From humble beginnings to remarkable growth, these stories instill a sense of pride within the company and tie its history to a larger cause or purpose. Whether it’s the tale of the company’s founding, its products, or its visionary founder, these stories all contribute to communicating a consistent brand message. And what better place to showcase them than within the walls of the company’s commercial offices? Adorned with displays of company history, these walls serve as a visual representation of the brand’s story, inviting visitors and employees alike to take part in its rich heritage.
History wall design
Illuminate the story of your company with a custom history wall as a key element of your brand experience. Discover how a meticulously crafted company history wall can rejuvenate and elevate your office space, from concept to completion. Gain insights into what to anticipate at every step of the project, and strategies for maximizing the impact and value of your investment throughout the journey.
Designing Company History Walls
A company history wall is a visual representation of a company’s timeline, significant events, milestones, and achievements. It can serve as a captivating focal point in various areas of a company office, such as the lobby, common area, or break room. A company history wall can be designed to be imaginative, creative, informative, or simple, depending on the aesthetic and branding preferences.
Customizing company timeline walls is a highly personalized process, with options for exotic materials, intricate details, and interactive features that create a unique brand experience. However, this can also result in a complex project. That’s why having an experienced partner to assist in planning, design, and installation can be incredibly valuable.
Planning a Company History Wall
A company history wall is a powerful tool that starts with a captivating story. Each brand has its own unique theme, whether it’s built on trustworthiness and longevity, or rooted in reliability and innovation. As you begin the design process, resist the urge to dive right in and instead focus on crafting a meaningful message that will guide your entire project. Each element of the wall, from the imagery to the layout, should reflect and support this central narrative.
A few questions that can help inspire a timeline story include:
- What is your brand/organization known for?
- Who are the faces of your brand/organization?
- How long has your company existed?
- What are the major milestones of your brand/organization?
- What is your organization the most proud of?
Not every style of story will be a fit for every company. For example, instead of creating a timeline based on their company, a company such as Skil could create a timeline based on the history of their iconic power tools.
Other examples of story styles for history walls include:
- The story of a founder, like Ray Kroc
- The story of a company, like Chewy
- The story of a product/service, like ServiceMaster
As the story began to take shape, vivid design concepts came alive. The role of every element, from graphics and photographs to video and historical artifacts, was carefully determined. Existing assets were considered in the planning process, as well as those that would need to be created. A realistic project schedule was crucial to allow ample time for content creation, which could involve meticulous photo retouching, precise video editing, compelling copywriting, and precise graphic design. It was imperative to consider both the time and budget constraints required to bring the intricate design concept to life.
Designing and Creating a Company History Wall
Armed with a concept and a plan for your company history wall, you’re ready to move into the design stage of the project. At this point, decisions will need to be made about materials and fabrication methods. These can include:
Materials
- Heavy-Duty Vinyl (Etched, Luminescent, Metallic, Patterned, Printed Color, and more)
- Decorated Laminates (Acrylic, Gloss, Matte, Metallic, PVC, Textured)
- Mixed Material (Wood, Felt, Metal, Chrome, Acrylic, Stencil Graphics)
- Canvas or Acrylic Panels
- Canvases and Frames
- Wallpaper
- Fabrication Methods
- 3D Printing: Additive manufacturing that creates 3D objects
- CNC Machining: Automatic contour cutting of materials for wall art, graphics, and wall decor
- Graphics Printing: Wide-format printing, UV printing, vinyl wrapping, decals, and more
Before creating a history wall for their company, careful consideration must be taken in choosing the perfect location. Some popular options include hallways, elevator lobbies, and conference rooms, which provide ample space and visibility for the piece. However, the overall goal of the project and the size of the office should also be taken into account. If the company wants to showcase their history to incoming customers and clients, a waiting room or area near the reception desk may be a more strategic choice. This allows visitors to view the history wall while they wait and creates a memorable first impression.
History Timeline Wall Design
Building and Installing a Company History Wall
With the design plans now complete, you are faced with a plethora of options for constructing and installing your company’s history wall. Should your industry be in interior design, architecture, or signage, it is likely that a specialized company has already taken charge of the concept creation. These experts have carefully chosen the most suitable vendors to fulfill each aspect of the project. Depending on the intricacy of the design itself, this step may necessitate the coordination of multiple subcontractors and their respective teams, all working together towards one common goal.
As the final pieces of the project fall into place, it’s time to bring your company history wall to life. This is where a reliable and skilled partner becomes crucial, ensuring that everything is properly prepared for installation. From structural support and wall finishes to electrical wiring, they will coordinate with the general contractors and other trades working in the space to minimize any potential issues or errors. With their keen attention to detail and proven track record of successful corporate interior installations, you can trust that the end result will exceed your expectations. Don’t let poor planning or miscommunication cost you time and money – choose an experienced partner who will bring your vision to reality with precision and expertise.
Ready to Embark on a Company History Timeline Wall for Your Corporate Interior?
Creating a custom company history wall is no small feat, but it doesn’t have to be overwhelming. With the help of a full-service design and fabrication company, every step of the process will be expertly handled. From the initial brainstorming session to the final product, you will have access to their creative vision, technical expertise, and project management skills. They will work with one budget, one timeline, and one goal in mind: to exceed your expectations. So sit back and relax as your company’s rich history comes to life on a stunning and highly detailed display.
Don’t miss out on the opportunity to elevate your company’s history wall and create a lasting impression for clients and employees alike. Schedule a no-pressure introduction with Friedman Fine Art today and let us show you how we can help bring your vision to life. During this complimentary strategy session, we’ll delve into all of your corporate interior needs, ensuring that every aspect is carefully considered and executed with precision. With our support, your company’s space will set the stage for success from the very beginning.
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